White Toner Kit



Semi-permanent, nourishing hair dye to turn brassy, yellow blonde hair white, silver or platinum. If you just can’t get it light enough, this may be your new hair hero.

This kit includes:

  • 1 Tube of Colourant 40ml 1.3 US fl.oz. 
  • 1 Bottle of Developing Lotion (peroxide) 80ml (7.5vol/2.1%)
  • 1 Conditioning Repair Mask 15ml 

You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.

What to use with:

Follow with BLEACH LONDON SILVER SHAMPOO and CONDITIONER every other wash to keep your white nice and bright.

If your hair isn't already very light blonde use BLEACH LONDON TOTAL BLEACH, PLEX BLEACH or NO BLEACH BLEACH to pre-lighten before toning.

This kit includes full instructions on how to apply, how to do a strand test and how to do an allergy test. Watch our How To video below!

This semi-permanent dye will last for up to 16 washes. The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. The final effect will depend on your hair colour. Best results will be seen on already very pale yellow bleached or highlighted hair.

If you’re colouring your hair you need to do an allergy test 48 hours beforehand. Start by mixing one teaspoon of colourant and two teaspoons of developing lotion (using a non-metallic spoon and bowl), then apply a thin layer of the mix to a small area inside your elbow using a cotton bud or something similar. Leave it for 45 minutes, and avoid contact with clothes while you do. When the time’s up just rinse it off with lukewarm water.
If ANY reaction occurs any any point in the next 48 hours don’t use the product. It’s worth remembering that sometimes even with an allergy test you may have a reaction when colouring your hair. This is different for everyone, so if there’s anything you’re unsure about speak to your doctor.

It’s important to always do a strand test before colouring. The colour your hair will end up depends on its current condition and any other products you’ve been using on it, meaning you won’t always see the same results even with the same product. A strand test is the best way of finding out what the end result will look and feel like without risking a seriously bad hair day. The easiest way of doing it is cutting off a small piece of hair, around 1 inch from the root, underneath the crown. Make sure it’s a good example of the overall colour and condition. Secure it somewhere you won’t lose it with sticky tape or cotton. Apply enough mixture to cover the strand then leave for the recommended time while you get on with your life. When the time’s up come back and rinse it thoroughly then let it dry. If the condition feels brittle, gummy or very stretchy then we do not recommend bleaching or colouring your hair. If you are happy with the colour and condition then you’re all good to go ahead using the instructions included.

Colourant: Aqua, Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, Edta, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum, Linalool, Limonene. Contains: Resorcinol and Phenylenediamines (Toluenediamines). 

Developing lotion (7.5vol/2.1%): Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA.

Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool

Customer Reviews

15 reviews Write a review


Video tutorials