Achieve your lightest, brightest blonde with Bleach London Total Bleach for all blondaholics, casual bleach dabblers and those in need of root lightening. Vegan and cruelty free.
WE'VE REMOVED THE BOWL AND BRUSH FROM THIS KIT! USE YOUR OWN NON-METALLIC BOWL AND BRUSH OR PURCHASE OUR ECO-CONUT TOOL KIT INSTEAD. BE FANTASTIC, SAY NO TO SINGLE-USE PLASTIC.
This kit includes:
- 1 Bottle of Developing Lotion (peroxide) 80ml (30vol/9%)
- 2 x 25g Sachets of bleaching powder
- 1 Conditioning Repair Mask 15ml
This kit lightens hair up to 7 levels and contains BLEACH LONDON REINCARNATION MASK for optimum hair health and is suitable for roots up to 2.5cm long.
You may need more than one pack if your hair is long, thick or hasn’t been bleached before. It’s always a good idea to have a second pack to hand just in case one runs out before you’re finished colouring.
This product is ONLY for use on healthy, undamaged virgin hair.
DO NOT USE on hair that has ever:
- been dyed with temporary, semi-permanent or permanent hair dye, or henna
- been bleached, high-lift tinted or colour restored
- been chemically straightened, keratin straightened, relaxed or permed
Bleach will damage your hair and make it feel dry. A strand test MUST be performed before using to check the condition and how it will feel after bleaching. Do not bleach your hair if the strand test feels damaged or you don’t like how it feels.
THE STRAND TEST IS THE MOST IMPORTANT STEP BEFORE BLEACHING.
What to use with:
Use BLEACH LONDON ALEX-PLEX as an additive to help keep your hair strong during the bleaching process.
Whether you are bleaching for the first time or just retouching your roots, this kit includes full instructions on how to apply, how to do a strand test and how to do an allergy test. Watch our How To video below!
The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. Not suitable for hair that is very dark, has been dyed with henna, metallic dyes or colour restorers. Best results will be seen on mid-coloured untreated hair.
READ ALL INSTRUCTIONS AND WARNINGS BEFORE USE. ALWAYS CONDUCT A STRAND TEST.
For our Skin Sensitivity and Strand test guide click here!
Bleaching powder: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
Developing lotion 30 vol: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth·20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.