01. Our Story So Far

Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.


Capturing attention with our pioneering techniques and styles, we opened second and third London locations in. In 2013 we launched the Bleach London hair range, securing a deal to produce and sell our own dyes and products nationwide, which we now ship all over the world.

02. Sustainability

At Bleach London we endeavour to put environmental sustainability at the heart of everything we do. Our cardboard’s 100% recycled, with all of our plastic to follow by the end of 2019. We encourage you to keep this in mind when disposing of our empty bottles and boxes: Please recycle wherever possible!

Although some toxic chemicals are inherent in the hair bleaching process, our team continues to research new ways of minimising bi-products that damage the environment.

03. Vegan Beauty

Our entire hair range has been completely vegan since 2017. We also have a strictly animal cruelty free ethos and are happy to be PETA approved as part of their Beauty Without Bunnies programme. Vegan shampoos are also better for your hair health, containing minerals and natural oils that help maintain moisture and even stimulate follicles.