White Heat

SUPER COOL COLOUR: SEMI-PERMANENT HAIR COLOUR CREAM

£6.50

White light white heat. Blind them all with dazzling bright white temporary hair colour. 

Bleach London White Heat Super Cool Colour is a super pastel purple semi-permanent conditioning colour to neutralise yellow on bleached, very light blonde hair. Lasts between 2-10 washes. Vegan and cruelty free.

This kit includes:

White Heat Super Colour Colour 150ml

What to use with:

If your hair is not already a very light blonde (it needs to be toned to white for this pastel colour to show!), lighten up with TOTAL BLEACHPLEX BLEACH or NO BLEACH BLEACH and tone with WHITE TONER before using this Super Cool Colour.

For best results use on bleached, white toned blonde hair. This is a pastel colour that will not show on darker hair. Initial white tone will fade to a pale ashy blonde after 2-10 washes.

Fade out time depends on hair porosity. Sunlight, heat, environmental factors and friction may also decrease the lifespan of the colour, even without washing. We recommend a strand test before use.


Wearing gloves, apply generously to shampooed, towel dried hair. Massage or comb through mid-lengths and ends before leaving to develop for 30 minutes. Rinse out and style as desired.

READ ALL INSTRUCTIONS AND WARNINGS BEFORE USE. ALWAYS CONDUCT A SKIN SENSITIVITY TEST AND STRAND TEST. 

For our Skin Sensitivity and Strand test guide click here!

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.