Achieve a creamier blonde with Bleach London No Bleach Bleach, the persulfate-free, high-lift tint, bleach alternative with less hair damage and less scalp irritation. Unlike bleached hair, colour will continue to lighten subtly over time but top up roots every 4-6 weeks for the ultimate lift. Vegan and cruelty free.
WE'VE REMOVED THE BOWL AND BRUSH FROM THIS KIT! USE YOUR OWN NON-METALLIC BOWL AND BRUSH OR PURCHASE OUR ECO-CONUT TOOL KIT INSTEAD. BE FANTASTIC, SAY NO TO SINGLE-USE PLASTIC.
This kit includes:
- 1 Tube of Colourant 40ml 1.3 US fl.oz.
- 1 Bottle of Developing Lotion (peroxide) 80ml (40vol/12%)
- 1 Conditioning Repair Mask 15ml
This kit lightens hair up to 5 levels, perfect for lifting medium brown to medium blonde or light brown to light blonde. For use only on undyed, virgin hair. Not for use on hair that has been dyed or pre-lightened. No Bleach Bleach is not suitable for dark brown hair or hair that has been previously coloured with semi or permanent hair dye as it will NOT lift the hair or have very little effect. Always do a strand test.
THIS PRODUCT IS ONLY FOR USE ON HEALTHY, UNDAMAGED VIRGIN HAIR.
DO NOT USE on hair that has ever:
- been dyed with temporary, semi-permanent or permanent hair dye, or henna
- been bleached, high-lift tinted or colour restored
- been chemically straightened, keratin straightened, relaxed or permed
High-lift tint will damage your hair and make it feel dry. A strand test MUST be performed before using to check the condition and how it will feel after colouring. Do not colour your hair if the strand test feels damaged or you don’t like how it feels.
THE STRAND AND SENSITIVITY TESTS ARE THE MOST IMPORTANT STEPS BEFORE COLOURING.
What to use with:
Whether you are colouring for the first time or just retouching your roots, this kit includes full instructions on how to apply, how to do a strand test and how to do an allergy test.
The shade achieved and length of its duration can be influenced by many factors including: Current colour, condition, porosity, length and thickness of hair as well as any previous treatments. Always follow the timing guidelines given. If you do not apply enough product or leave it on for the correct time it might become patchy or not fully develop, leaving hair brassy. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.
For our Skin Sensitivity and Strand test guide click here!
Lifting tint: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite. Contains ammonia
Developing Lotion 40vol: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA.
Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.