Alex-Plex two-step treatment



Anti-breakage protection in two easy steps. Bleach London ALEX-PLEX is designed to minimise damage caused from bleaching and dyeing. It can be used with any dye kit or as a stand alone treatment for shiny, healthy hair. Vegan and cruelty free.

The unique formula in ALEX-PLEX helps to reform damage from over processing, promoting stronger, healthier hair. If hair is already extremely damaged or over compromised do not bleach it, even with ALEX-PLEX.

ALEX-PLEX is a two step process:

1. BONDAGE – The first step towards stronger hair. This colour additive can be mixed with BLEACH LONDON dyes, toners and bleaches to help minimise breakage during colouring processes thanks to its Nio-Active ingredients. 

2. SEAL THE DEAL – The second step towards stronger bleached hair. Use after BONDAGE to intensify the strengthening effect. The Nio-Active cream penetrates hair leaving it healthy, manageable and shiny.

This kit includes:

Part 1 - Bondage 7ml
Part 2 - Seal the Deal 15ml

What to use with:

Use with any BLEACH LONDON box kit or on it's own.


Part 1 BONDAGE: Mix colour cream with developer in a non-metallic bowl. Add entire contents of BONDAGE sachet. Mix well and apply according to colour usage instructions. Once development time is over, rinse well, shampoo and follow with ALEX-PLEX SEAL THE DEAL. 

Part 2 SEAL THE DEAL: When BONDAGE process is complete, rinse well, shampoo and apply entire sachet of SEAL THE DEAL to hair. Massage, comb through and leave for 5-10 minutes. Rinse and follow with BLEACH LONDON conditioner if desired (not essential). 

DIRECTIONS FOR STAND ALONE TREATMENT: Do this every 2 weeks to improve hair strength! Mix the entire contents of BONDAGE sachet with 90ml warm water. Pour all over unwashed dry hair, comb through and leave for 5 minutes. Then apply entire sachet of SEAL THE DEAL to hair. Massage, comb through and leave for 20 minutes. Rinse well and follow with your choice of BLEACH LONDON SHAMPOO and CONDITIONER.

Petrolatum, Paraffinum Liquidum, Butyrospermum Parkii Butter, CI 47000

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