It all starts with the bleach. Use a Bleach London box kit to lighten hair up to seven shades. Keep hair conditioned and follow your Plex Bleach, Total Bleach or No Bleach Bleach kit with Reincarnation Mask. You’ll need a mixing bowl and brush, so pick up an Eco-Coconut kit, too! To keep the colour as even as possible we suggest following the bleach with a toner.